That is the topic of my latest Bloomberg column, here is part of the explanation:
Another hypothesis concerns meritocracy. The top tech companies are very meritocratic in that they try to hire the very best programmers, engineers and managers, if only because so much money is at stake and these companies are sufficiently profitable that they can afford top talent.
Yet a meritocracy of intellect does not itself constitute a corporate culture or common set of values for employees. A series of meritocratic hires will come from a variety of backgrounds and cultures; it’s not as if they all went to Eton together. Those meritocratic hires thus may want some additional layer of shared culture — and the enterprise of tech, so often based on the manipulation of abstract symbols, does not provide it.
Wokeism does. In fact, this semi-religious function of woke ideology may help explain what many people perceive as the preachy or religious undertones to woke discourse.
You might wonder why this shared culture is left-wing rather than right-wing. Well, given educational polarization in the U.S., and that major tech companies are usually located in blue states, it is much easier for a left-leaning common culture to evolve. But the need for common cultural norms reinforces and strengthens what may have initially been a mildly left-leaning set of impulses.
Developing such a common culture is especially important in tech companies, which rely heavily on cooperation. The profitability of a major tech company typically is based not on ownership of unique physical assets, but on the ability of its workers to turn ideas into products. So internal culture will have to be fairly strong — and may tend to strengthen forces that intensify modest ideological proclivities into more extreme belief systems…
Further pieces of the puzzle are explained in the column.